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Search Results for Author 'Kuo, Andrew':
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Product Choice: Are You Paying Attention?
Idea posted: September 2013
Institutions: University of Florida Warrington College of Business Administration Louisiana State University E. J. Ourso College of Business London Business School
Authors:
When we choose products, it is easy to assume we are doing so because of the benefits – or perceived benefits – they offer us. Whether it is the newest…
READ MORE PIN TO MY IDEAS Idea #218
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